Testing to enhance user experiences
With the aid of Adobe Test&Target, you can customise specific offers, products and website content to various types of visitors. This will enable you to substantially improve the user experience, by testing different designs, content, navigations, landing pages, banners and campaigns.
Why Adobe Test&Target?
- requires limited or no IT development (read more about Floating Elements here)
- tests designs with HTML, images, text or dynamic content
- offers the opportunity to perform tests between various pages
- effortlessly performs multiple tests simultaneously
- can easily be integrated with other tools and applications, such as Adobe SiteCatalyst and data from your CMS