Social proof: omarmen of vermijden? Een A/B-test
Social proof is een van de zes verleidingsprincipes van Robert Cialdini. Maar werken deze ook echt? En zo ja, hoe dan? Bij AEGON hebben we dit getest. In deze blog wil ik met jullie de resultaten delen....
Lees meerOptimise you Google Analytics to get better results
Want to get more out of your Google Analytics implementation? You’d go a long way before coming up with 8 tips of things you can do to customise your settings before you eclipsed KissMetrics latest guide. So what are these 8 features that yo......
Lees meerAre Flickr's failures Pinterest's Gains?
Pinterest is the latest website that has half the world salivating and the other half wondering what on earth is going on with the internet. As with MySpace, Facebook and then Twitter many people in the offline world are wondering what the point o......
Lees meerDe zin en onzin van retargeting
door Bertwin Menninga, Operational manager O2mc...
Lees meerUse adwords to help get more relevant, high volume keywords
Keyword discovery is difficult, isn’t it? Well no, it’s not according to searchenginewatch’s Cooper Pickett because he has a five step process of how you can do it using Adwords. The process is a rather simple one and makes use o......
Lees meerTag Management won't kill vendor lock in
Tag management is something that has come up in Web Analytics repeatedly in the last ten years. Web Analytics people don’t necessarily know what they want to measure until it gets to the point of looking at the results and frequently the dat......
Lees meerWhat are the big SEO mistakes?
Eric Enge over at Searchenglineland has come up with a list of 24 things that you shouldn’t do when you’re doing SEO. Number 25 on that list would of course be to not have an SEO team at all and just leave it up to someone who claims t......
Lees meerIs the new cookie directive falling apart
Is the new UK cookie law about to be abolished? The answer almost certainly is no, but the most recent update that the Government is making for their own websites [pdf] suggests that the scope is going to be vastly reduced. Glynn Davis writing for......
Lees meerSemantic search through voice in Google is coming
Semantics are an important thing in the world. In the USA if you asked someone if they wanted ketchup on their chips they’d look at you like you were a lunatic, but in the UK they’d know exactly what you were talking about. In Australi......
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